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Nudging Employees to Make More Sustainable Choices

Decarbonization efforts across various sectors have affected the car industry tremendously — especially sports car manufacturers. At Porsche, efforts such as the development of the electric Taycan in 2019 have begun to disrupt a “petrol head” culture enamored with the Porsche’s traditional, distinctive flat-six engine. The company itself has endeavored to encourage “employee sustainable behaviors,” such as the voluntary adoption of electric vehicles for employees eligible for company cars. As a result, over half of employees have elected to drive electric vehicles. The authors outline how they did it using the behavioral science of nudge management.

In the fight against climate change, decarbonization efforts have had a significant impact on the development of the car industry in recent years. Naturally, sports car manufacturers find themselves especially challenged.

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