Marc Jacobs’s 40th Anniversary Celebration Is a Family Affair


— Photograph by Nick Newbold

That chill in the air isn’t going anywhere anytime soon, but that likely means your dreams of spring and summer are stronger than ever. Enter: fashion’s spring 2024 campaigns, filled with enough warm weather clothing to dress you for an entire season. And, of course, the products are just one small part of a good campaign. There’s also the star power involved, the art direction, the photography, all coming together to bring images to life. It takes a lot of work to build a world around a brand (especially one that will have you thinking about the sun rays of May and June during a snowy winter day). Already, many labels have succeeded in the task—like Balenciaga, which brought us into the warmth of a Parisian apartment for its Michelle Yeoh-fronted campaign. Or 3.1 Phillip Lim, which released on November 9 its first campaign in years, starring a diverse group of models in sleek, unapologetic shots. This is just the beginning, so check back here often as we track the latest surprise stars and eye-catching images of the season.

Alexander McQueen

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— Photograph by Tommy Malekoff/Courtesy of Alexander McQueen

We finally have our first look at Seán McGirr’s Alexander McQueen, just four months after it was announced that the Irish designer would take over as the new creative director of the brand. A series of images set in the woods star longtime friends of the house, Debra Shaw and Frankie Rayder. The photos, shot by Tommy Malekoff, show the models frolicking about in some of McGirr’s designs, silver skull masks covering their faces.

Alexander McQueen

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— Photograph by Tommy Malekoff/Courtesy of Alexander McQueen

Shaw shows off a dress made of broken glass and a tartan mini, while Rayder is seen in fur boots and a power suit. Clearly, McGirr is pulling from some classic McQueen codes with his first collection, but we will have to wait until his debut at Paris Fashion Week next month before we really get to see where he will take the brand.

Marc Jacobs

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— Photograph by Nick Newbold

Marc Jacobs (the brand) is entering middle age with a splash. In honor of its 40th birthday, the New York-based brand will be celebrating all year long with a series of special collaborations designed and curated by friends of the house. Those friends were brought together and photographed by Nick Newbold, providing a glimpse at who will be reinterpreting pieces from the brand’s vast archive. Sofia Coppola, Takashi Murakami, Anna Sui, and Pat McGrath are among those who will engage in the collaborations, which will begin to be unveiled in February, continuing throughout the year.

Loewe

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— Photograph by David Sims; Courtesy of Loewe

American artist Lynda Benglis was the inspiration for Jonathan Anderson’s spring/summer 2024 collection—and the designer’s reverence for the sculptor has now made its way to the campaign. Brand ambassadors, Taylor Russell, Yang Mi, and the newly appointed Lim Ji-Yeon star in a set of images paying homage to Benglis while showing off Anderson’s designs and sculptural jewelry pieces created by Benglis herself.

Loewe

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— Photograph by David Sims; Courtesy of Loewe

A series of images taken by David Sims shows the three women recreating some of Benglis’s iconic photographs. In one shot, Russell sits on a stool, holding a feather mask, a reference to a similar photo of Benglis from 1975. Others depict the daily life of an artist: working in the studio, enjoying personal time, pondering a finished piece. While the photos tell a story, they are still straightforward, allowing the focus to remain on Anderson’s creations. Textured knits and draped dresses are on display, as are some of Bengli’s original works of art. The connection between the twisted sculptures and Anderson’s own creations is clear in photos that place them side-by-side.

Mejuri

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— Photograph by Cass Bird, courtesy of Mejuri

Regina George may have banned gold hoops back in 2004, but it’s 2024 now, and even a queen bee can recognize her mistakes. Mejuri’s latest campaign stars the modern Regina, Reneé Rapp, wearing enough pairs of gold hoops to exile her from the lunch table for the rest of the school year. But just like Mean Girls, hoops are getting an update thanks to Mejuri. The new styles are on display in photos shot by Cass Bird as Rapp shows off a variety of enviable earscapes featuring triangular, diamond-encrusted, and U-shaped styles.

Mejuri

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— Photograph by Cass Bird, courtesy of Mejuri

The campaign acts as a visual diary for a day in Rapp’s life. Close-up shots show her getting ready, a towel still wrapped around her head, taking a subway, and enjoying a night out in the city. In every photo, Rapp’s earrings are on display.

“Jewelry is a large part of my personal style; incorporating dainty pieces with masculine-leaning outfits, or bold aggressive rings with feminine skirts,” Rapp said of the campaign. “It’s all about balance. I’ve been wearing their jewelry for years, so it feels very full-circle to be a part of this campaign. What I put on my body represents me and who I am.”

Miu Miu

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— Photograph by Zoë Ghertner, courtesy of Miu Miu

Was Miuccia Prada blasting Miley Cyrus while working on Miu Miu’s spring/summer 2024 collection? The brand’s latest campaign, Endless Summer, nods to the singer’s most recent album—in name, at least. When it comes to the clothes, however, the looks couldn’t be further from Ms. Cyrus’s personal style. Low-waist pants, casual polos, and suede coats clothe Miu Miu regulars like Emma Corrin, Demi Singleton, and Cailee Spaeny in the images shot by by Zoë Ghertner.

Miu Miu

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— Photograph by Zoë Ghertner, courtesy of Miu Miu

Mrs. Prada is known to create characters within the Miu Miu universe, and spring 2023 was no different. The narrative behind this collection in particular stems from the design: while the dual shots may be set in an undefined white space, the story arrives by way of the wardrobe and models. Corrin looks to be a casual student, enjoying a moment in the sun before running off to class. Spaeny, meanwhile, is a woman with a secret—and a bag that looks like it’s about to spill it. This is functional clothing shown mid use, with simple styling that places the pieces in the real world. But the clothing itself is not simple. Details emerge in subtle ways—in cotton drill tailoring, distressed materials, and worn-in leather.

Givenchy

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— Photograph by Kacper Kasprzyk; Courtesy of Givenchy

For the second season in a row, Amelia Gray is the face of Givenchy’s campaign, this time lending her model chops to the brand’s spring 2024 collection. While the holiday campaign was all about festivity and glamour, this time Givenchy is embracing the pure and minimal, shooting Gray on a simple backdrop of white drapery. Shot by Kacper Kasprzyk, the images place an emphasis on tailoring; Gray shows off crisp overcoats and precise mini skirts in the images. If those looks epitomize the Givenchy girl during the day, dark romantic pieces like a black lace gown and a floral slip introduce her at night.

Givenchy

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— Photograph by Kacper Kasprzyk; Courtesy of Givenchy

Of course, accessories are also on display, including a new version of the brand’s Voyou bag in three different iterations. The handbag is shown embellished with oversize, silver buckles, while the Voyou chain is decorated with a gradient-link chain. And it wouldn’t be a Givenchy campaign without the brand’s popular Shark Lock boots, seen in an over-the-knee variety with gold hardware—a new style for the “It” girls to covet.

Balenciaga

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— Photograph by Inez & Vinoodh; Courtesy of Balenciaga

For the fashion-obsessed, the closet is a sacred space, which makes it a fitting setting for Balenciaga’s latest campaign. Shot by Inez & Vinoodh, the images place Nicola Peltz, Patricia Field, Paloma Elsesser, and more stars in pristine closets replete with plenty of shelving for all their Balenciaga wares. Newly appointed brand ambassador Kim Kardashian is in the fold as well, but followers of the reality star will recognize her campaign backdrop as her very own closet, making it even more covetable than the other fictionalized options.

Balenciaga

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— Photograph by Inez & Vinoodh; Courtesy of Balenciaga

While the brand’s classic shapes like Le Cagole and the Hourglass are displayed atop the stuffed shelves, the real star of the campaign is Balenciaga’s Le City Bag. The design first launched in 2000 as the Motorcycle City Bag and became a cult classic, seen on the arms of the day’s “It” girls like Kate Moss and Nicole Richie. The 2024 version is a new take made out of Arena leather. Still, Le City takes many cues from the original design, and the studs, laced zipper pulls, and lacquered leather handles we’ve come to love still remain.

Marc Jacobs

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— Photograph by Juergan Teller; Courtesy of Marc Jacobs

Marc Jacobs’s spring 2024 campaign is all about history. The brand is celebrating 40 years by gathering friends of the house from the past decades in a series of images shot by Juergan Teller, a frequent collaborator of Jacobs’s since 1998. The images, which feature everyone from Cindy Sherman to Lila Moss, were shot around the Marc Jacobs corporate offices in SoHo, New York, placing them within the ever-growing lore of the Marc Jacobs label.

Marc Jacobs

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— Photograph by Juergan Teller; Courtesy of Marc Jacobs

In classic Teller fashion, the images are raw—and for that reason, relatable. They could be pictures of anyone walking down the street, carrying their Marc Jacobs Tote bag to work. But wait—that’s Jacobs himself. While there are big faces in the campaign, like Dakota Fanning and FKA Twigs, the focus is on the ready-to-wear and accessories—iconic pieces that have defined the Marc Jacobs brand for years, like the Sack bag, the Tote bag, the Snapshot, and of course, the Kiki boot.

Skims

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— Photograph by Nadia Lee Cohen; Courtesy of Skims

Lana Del Rey is the latest celebrity to step into the world of Skims, nabbing a starring role in the brand’s lace-covered Valentine’s Day campaign. The singer, who was recently announced as a Coachella headliner, transforms for each of the three images, shot by Nadia Lee Cohen. In the first photo, we see a woman unlucky in love, dressed in a satin slipdress, seemingly in mourning as she’s been stabbed through the heart by Cupid’s arrow. The second image evokes more of a coquette aesthetic, placing Del Rey in baby pink, surrounded by Choupette-like cats. Finally, we see Del Rey as the prize, the contents of the big box of chocolate you open on February 14, dressed in powder blue lingerie with opera gloves to match.

Skims

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— Photograph by Nadia Lee Cohen; Courtesy of Skims

“I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey said in a statement. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun.” Don’t be surprised if you see Del Rey wearing that slipdress on the Grammys red carpet next month.

Alo Yoga

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— Courtesy of Alo Yoga

Jisoo is trading in her usual Dior digs for something a little more cozy. The Blackpink star has been announced as the new face of Alo Yoga’s spring 2024 campaign. It’s a natural fit, as Jisoo seems to be a fan of the fashion and lifestyle brand, often wearing their pieces at the airport and during stage rehearsals. Now, she stars in a stylized campaign, showing off some of Alo’s core styles in their newest colorways for spring.

Alo Yoga

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— Courtesy of Alo Yoga

“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me,” Jisoo said in a statement. “I love to move whenever I have the time, especially with yoga and pilates.”

In the images, we see Jisoo leaning up against a white-out window in a pink leggings and bra set. Another photo is more active, placing the K-pop star against a blue sky in a black crop top and white sweatsuit set, like she’s about to break out into a jog at any minute. More sartorial products come in the form of a quilted white winter coat with a matching miniskirt. But all of the images have a simplicity in common, keeping the focus on the stars—Jisoo and the clothes.

Prada

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— Photograph by Willy Vanderperre, courtesy of Prada

Prada is doubling down on its ever-popular Re-Nylon pieces—enlisting not only big names in acting, but also activism, for its newest campaign to emphasize the collection’s connection to sustainability. Images shot by Willy Vanderperre place Emma Watson and Benedict Cumberbatch amid the environment Prada is working with UNESCO to preserve: the ocean.

The campaign is about the clothes and accessories, yes, but also the message: Text below the images states that 1 percent of the proceeds from the collection will go toward the educational program Sea Beyond, which Prada Group and UNESCO launched back in 2019. In addition, Prada has switched from using virgin nylon to a regenerated nylon called ECONYL (made of plastic collected from the ocean and landfills), as well as textile fiber waste; ECONYL can be continuously recycled to reproduce high-quality material. All together, the collection embraces a contemporary idea of luxury—where nylon is just as coveted as exotic leathers, and the environment takes priority over all else.

Frame

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— Photograph by Erik Torstensson; Courtesy of Frame

Gisele Bündchen returns for the second season in a row as the face of Frame, teaming up with the California fashion brand in images taken by its cofounder and creative director, Erik Torstensson. This time, the resulting photos are pared back, depicting a more intimate relationship with the Frame woman. We see the model barefoot in a bedroom, wearing nothing but jeans and a white bralette or tank top, playfully rolling around on her bed and the floor before it.

Frame

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— Photograph by Erik Torstensson; Courtesy of Frame

“The Frame woman is a multihyphenate herself; she doesn’t want to think too hard about her look whether she is on- or off-duty,” Torstensson said about the new campaign and collection. “She is effortless, elegant, and wears her clothes with an enviable air of insouciance. This campaign is a celebration of that attitude and lifestyle.”

Loewe

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— Photograph by David Sims, courtesy of Loewe

After a feature in Loewe’s fall 2024 campaign last year, Jamie Dornan joins the brand in a more permanent role as its newest global ambassador, starring alongside label regular Omar Apollo in new images for the spring 2024 campaign. Shot by David Sims, the photos highlight both of the men’s respective talents, depicting Dornan as though he’s at an audition, sitting in a leather chair, anxiously awaiting a new role. Apollo, for his part, is seen on stage, expressing himself into a microphone. Another photo finds the singer in deep thought at a wooden table, while a third breaks the monotony of everyday life—placing Apollo in a glittering room, emerging from a nondescript shape on the wall.

Loewe

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— Photograph by David Sims, courtesy of Loewe

Of course, in all of these images, creative director Jonathan Anderson’s clothing and accessories are on full display. The Puzzle Fold tote and bag are seen in the hands of both men. Dornan wears bright knits and crystal-covered boots, while Apollo doubles down on the sparkle in a completely embellished look composed of glimmering jeans and a sweater set—an ensemble fit for an on-stage performance.

Saint Laurent

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On January 8, Saint Laurent designer Anthony Vaccarello posted a photograph on his personal Instagram account of the musical legend Diana Ross—who looks to be the next face of the French house. The designer captioned the picture “Saint Laurent • Spring 24 Diana Ross,” suggesting that Ross, 79, is the star of the label’s spring 2024 campaign. Ross’s history with the brand goes back decades (she was friends with founder Yves Saint Laurent himself, and often wears YSL on red carpets of both yesteryear and today), making this collaboration even more significant. In the ads, Ross wears a black long-sleeve dress whose off-the-shoulder silhouette meets a V of fabric around her neck—a look that calls to Saint Laurent’s spring 2024 runway, where the best of its archives was on full display.

Calvin Klein

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— Photograph by Mert Alas

Harris Dickinson may be winning the race for the Internet’s first boyfriend of 2024, but it’s his fellow The Iron Claw star, Jeremy Allen White, a veteran in the position, who got the coveted first Calvin Klein campaign of the year. In images shot by Mert Alas, Allen shows off his toned abs and tighty-whities in classic CK images. Set in his hometown of New York City, the actor models before the skyline, but it’s safe to say no one is paying attention to the iconic buildings behind him.

Calvin Klein

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— Photograph by Mert Alas

In addition to Calvin Klein’s iconic styles, Allen also shows off some updated designs from the brand’s 2024 men’s underwear collection, featuring new logo treatments and materials. Still, minimalism is at the heart of both the products and campaign, per usual. Because of that, Allen remains the sole focus as he snacks on an apple, lounges on a burnt orange corduroy couch, or stares the camera down as he pulls up his jeans, as if he’s been unexpectedly caught in the moment.

Proenza Schouler

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— Photograph by Davit Giorgadze, courtesy of Proenza Schouler

After proving her sartorial chops back in September with a fashion month of front rows, Pamela Anderson is entering a new phase in her ongoing style journey—a starring spot in a fashion campaign. And this is not just any campaign, but one for Proenza Schouler’s spring 2024 collection, a range of elevated basics and no-fuss, high-end clothing, which fits squarely into the aesthetic Anderson has been pushing lately. In images by Davit Giorgadze, the actress looks right at home in chic and streamlined yet still experimental pieces, her makeup-less face mugging for the camera.

Proenza Schouler

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— Photograph by Davit Giorgadze, courtesy of Proenza Schouler

Proenza’s latest collection introduced some lightness into a brand often known for their heavier suiting. Jack McCollough and Lazaro Hernandez embraced their art school background for spring 2024—and some of the best results are on display in the campaign: faux waistbands, denim acid washed within an inch of its life, market bag dresses. Also front and center is a new symbol for the brand, a monogram composed of two abstract P’s that together form an S, featured in the campaign on a sweater wrapped around Anderson’s neck and forged into the metal of a belt buckle.

Chanel

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— Courtesy of Chanel

Chanel and Blackpink’s Jennie have proven to a be a match made in heaven, so it’s no surprise the brand has once again tapped the pop star to lend her face to another campaign. This time, it’s not clothing, but jewelry on display in images that pair Jennie with fellow house ambassador Lucy Boynton and actress Amandla Stenberg. Close-up photography allows the trio to show off the latest Coco Crush designs, rendered in 18K white, yellow, and beige gold.

Chanel

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— Courtesy of Chanel

Simple luxury seems to have been the inspiration for this latest collection, as rings, bracelets, and earrings in an argyle-like criss-cross pattern shine both with and without diamonds. In another image from the campaign, Jennie sits in front of some now-extinct technology—cassette tapes—scattered around her as she looks back at the camera, welcoming us into her Coco Crush world.

Vivienne Westwood

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— Photograph by Juergen Teller

When it came to displaying Andreas Kronthaler’s spring 2024 collection for Vivienne Westwood—a reimagined tribute to the late designer’s private wardrobe—the inspiration came in the form of a still life. Kronthalers hoped to include display dummies in the images, and went on a search to find the factories in which they’re produced—leading him to one of the last in England, located in East London. From there, he gathered models, including Naomi Campbell, photographer Juergen Teller, and the rest of the crew to shoot the campaign inside the workplace. The result is a stripped-down display of factory life, which pulls the more industrial aesthetics out of Kronthaler’s designs.

Vivienne Westwood

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— Photograph by Juergen Teller

A blonde Campbell poses in a corseted white dress in front of a mundane backdrop, sharing the moment with two limbless mannequins. Elsewhere, models hold onto the backsides of torso-less dummies, grasping for support in their towering platforms. In case the notable silhouettes of Westwood’s work weren’t enough, identification comes from haphazardly drawn-on initials and symbols in standout bright colors added like an afterthought—an “AK” for Kronthaler, and Westwood’s famous orb logo.

Prada

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— Photograph by Willy Vanderperre, courtesy of Prada

Prada is reevaluating priorities for the spring 2024 season, doing away with the “invented narratives and advertised lifestyles” of modern times and focusing instead simply on the clothes—and the use of runway shows as living processions. The models of the spring presentation reappear, this time in portraits by Willy Vanderperre. Simple yet effective, the images display the models in photos that could have been taken moments after they stepped off the catwalk. And while individually, each one features a new face and design, together they create a larger body of work, encapsulating the collective nature of fashion.

Elsewhere, for the men’s collection, the female models are replaced by male actors, specifically Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan. Not in character this time, the men portray themselves—albeit taller, well-dressed versions of themselves.

Prada

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— Photograph by Willy Vanderperre, courtesy of Prada

Dickinson, who is enjoying a moment thanks to his role in The Iron Claw, ditches his long ’70s cut for a buzzed look, showing off a double-breasted coat, his body tilted ever-so-slightly toward the viewer. Sivan, meanwhile, isn’t afraid to get close to the camera—and as a result, a grommet-filled sweater becomes merely a backdrop in an intimate, black-and-white portrait.

Bottega Veneta

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— Courtesy of Bottega Veneta

A day after Bottega Veneta debuted their unique pre-spring campaign starring A$AP Rocky in a set of staged paparazzi shots, Kendall Jenner joined in on the fun. Like Rocky, Jenner has been getting papped in Matthieu Blazy’s designs for weeks, and we’ve been taking notice. A trip to the gas station or a stop by the celebrity-endorsed West Hollywood restaurant Sushi Park resulted in a myriad of headlines about the model’s street style. All along though, we were looking at well-curated looks, designed to catch the paparazzi’s—and the public’s—attention.

Bottega Veneta

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— Courtesy of Bottega Veneta

Even Jenner’s Doberman Pinscher, Pyro, got in on the fun, getting a walk by the trench-clad model in images that are now part of the campaign. The creative approach has been a fun spin on paparazzi culture, though we’ll be more dubious next time we see some street style looks that seem just a little too good to be true.

Bottega Veneta

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— Courtesy of Bottega Veneta

Bottega Veneta took a different tack for its pre-spring campaign, co-opting recent paparazzi shots of A$AP Rocky in Matthieu Blazy’s latest designs to create an authentic take on what’s usual heavily staged. The rapper, who has long been known for his street style, has been looking extra sharp recently—and it’s no coincidence. Rocky has been stepping out in Bottega’s latest collection over the last few months, and the brand is now using the resulting paparazzi shots to show off the new designs. The campaign, called “Readymade,” features images sourced from Getty and Backgrid, with the Bottega logo placed on top to turn them from candid shots to a high fashion image.

Bottega Veneta

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— Courtesy of Bottega Veneta

“Throughout history, there has always been a funny relationship between photographers and celebrities,” Rocky wrote in a post about the campaign on Instagram. “There always seemed to be a disconnection between famous people and the photographers who follow and film them.” He mentioned celebrities who call paparazzi on themselves and those who “get confrontational with photographers”—but as for himself, he’s fine with the paparazzi, “as long as they post the good angles, of course.” It also helps when you’re dressed head to toe in covetable clothes.

Bottega Veneta

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— Courtesy of Bottega Veneta

Rocky continued, explaining that he and the “creative minds at Bottega Veneta thought it would be genius” to bridge that gap through paparazzi shots of the rapper engaging in everyday tasks for the campaign. The images feature Rocky grabbing a coffee, taking a walk, and going for a run, all in Blazy’s pre-spring collection. “This serves less as a campaign and more as a creative trifecta brought to you by Bottega Veneta’s Matthieu Blazy, myself A$AP Rocky, and the talented tabloid photographers involved.”

Burberry

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— Courtesy of Burberry/Tyrone Lebon

Burberry has embraced its roots for the brand’s new spring 2024 campaign, taking over London with the help of some of the U.K.’s biggest names. The images, shot by Tyrone Lebon, showcase Iris Law, Jessie Buckley, Rachel Weisz, King Krule, and more stars exploring the city—dressed in plaid, of course, but also some of the more whimsical pieces from Daniel Lee’s most recent collection.

Burberry

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— Courtesy of Burberry/Tyrone Lebon

Burberry (and British) classics are on display in the form of trench coats, blanket capes, and bomber jackets. Weisz stands outside a stage door, leaning against a light post in contrasting green-and-black plaid, while Law bundles up in a cream quilted coat. It’s a celebration of the collection, yes, but also the city that Burberry has called its home since opening its first shop there in 1891.

Self-Portrait

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— self-portrait/Tyrone Lebon

Self-Portrait’s founder and creative director, Han Chong, has once again tapped his favorite face, Gigi Hadid, to star in the brand’s latest campaign, bringing the model back for the fourth time to show off looks from Chong’s resort 2024 collection. Once again set in Paris, this time, the campaign explores the city’s famous nightlife. Flash-heavy images by Tyrone Lebon show Hadid in a nondescript nightclub, lounging on a variety of velvet and leather couches in Chong’s various designs.

Self-Portrait

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— self-portrait/Tyrone Lebon

The clothes fit the setting perfectly—a brown strapless bodysuit and jeans shimmer with rhinestones while a cream, scoop-neck bouclé mini dress comes alive against the flash photography. The styling of the shoot is simple, with Hadid’s hair tied back, and no jewelry to be seen; the clothes provide all the glitz necessary.

Balenciaga

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— Courtesy of Balenciaga

Balenciaga killed two birds with one stone by using the announcement of Michelle Yeoh as the brand’s newest ambassador to also reveal their spring 2024 campaign. The appointment of Yeoh isn’t a surprising one: the actress has long been a friend of the house, and often wears Balenciaga for her red carpet appearances. The ambassadorship, then, will move the relationship toward a more official capacity, while promising exciting things to come between Yeoh and Balenciaga in the future.

“I am thrilled to join Balenciaga as a brand ambassador,” Yeoh said in a statement. “For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier.”

Balenciaga

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— Courtesy of Balenciaga

Yeoh’s first task as ambassador? Taking on a starring role in the brand’s spring 2024 campaign alongside fellow ambassador Krit Amnuaydechkorn, and friends of the house including Eva Herzigova, Soo Joo Park, and Khadim Sock. In the images, the models stand in a chic Parisian apartment before open windows welcoming them into the City of Light. They show off looks from Balenciaga’s recent collection, as well as some iconic bags like Le Cagole Sling, 24/7, and the Monaco.

3.1 Phillip Lim

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— Courtesy of 3.1 Phillip Lim

For his first campaign in years, Phillip Lim kept it in the family—inviting three friends of the house into his Great Jones studio to star in his brand’s pre-spring 2024 campaign. Inspired by the theme of identity, Teddy Quinlivan, Eleanor Simon, and Ubikwist Magazine editor-in-chief Giannie Couji are front and center in these simplistic, yet powerful images.

3.1 Phillip Lim

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— Courtesy of 3.1 Phillip Lim

Classics are at play in the form of trench coats and wide-leg jeans—but the real star of the show is the brand’s new “ID” bag. Couji shows off the design in silver, grasping it tight as a clutch and slinging it over her jean jacket as a crossbody. A rounded-square shape, the handbag features hardware modeled after vintage ID bracelets favored by Lim.





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