Manchester United extend Adidas partnership in £900million deal

Manchester United have extended their partnership with Adidas until 2035 in a deal worth £900million.

The Premier League club returned to the German sportswear giant for the first time in 23 years back in 2015-16.

They have now announced a renewal of their agreement which will see them continue to be the club’s official kit supplier well into the next decade.

The 10-year extension, the biggest in Premier League history, will be worth a minimum of £90m per season and, the club say, follows record breaking shirt sales across both the men’s and women’s teams this offseason.

The club also say the move “increases the focus on the Manchester United women’s team since their reintroduction in 2018” and continues their “commitment to drive the women’s game forward.”

United CEO, Richard Arnold, said: “The relationship between Manchester United and adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance.

“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”

Adidas CEO, Bjorn Gulden, added: “We are extremely proud to announce the extension of the contract with Manchester United.

“Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation.

“We will combine tradition and innovation to please both the players and the fans. We look forward to continuing our partnership with one of the most iconic clubs in football.”

Manchester United begin their 2023-24 Premier League campaign against Wolverhampton Wanderers on August 14.


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(Photo: Manchester United)

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