Win January and then you win the rest of the year was the main message from Ray White AKG Chief Executive Officer Avi Khan at theOne Conference on the Gold Coast yesterday..
Mr Khan and Ray White The Catanzariti Family Group Director Peter Catanzariti brought together 500 industry leaders to encourage collaboration and help agents win 2024.
“We want to go into 2024 with momentum and we want to share that with other Ray White agents and the broader industry,” Mr Khan said.
Speaking at the conference, Ray White Managing Director Dan White said in real estate you have to keep evolving and working hard.
“Any business that has been around for a while, it’s important to be fresh, innovative and keep improving over time,” Mr White said.
“Businesses fade away, but we want to fight against nature and make sure that doesn’t happen.”
Mr White said the key to any business was to be ready to change when things come and to be prepared for the calls you need to make when the time comes.
“The bigger you get, the more risks you need to take,” he said.
“The biggest risk you can take is to take no risks at all.
“It’s all about competition, to compete you have to differentiate, some people try to be everything to everyone, we have a few things we want to focus on, the best way to differentiate is to be brilliant at what you’re good at.”
High-profile agent Taylor Bredin, from Ray White Quakers Hill, share with the attendees the strategies and numbers he focuses on to write more than seven figures a year.
He said he was clear on what he needed to do in the next 12 months.
Mr Bredin worked out early that he needed to appraise 10 houses a week, list an average of 2.5 houses and sell two per week to give him $50,000 in GCI each week.
“That is all I focus on,” Mr Bredin said.
“That is my discipline. I start at 10am each day as I like to see my son in the morning and finish at anywhere from 7pm to 10pm.
“I know where I want to be in 12 months, I want to hit $3 million in GCI.
“Reward results, not just effort.”
Award-winning auctioneer, Apollo Property Group Director Justin Nickerson said winning 2024 would come down to three simple things.
“I get to see what the great agents actually do,” Mr Nickerson said.
“The three traits of great agents are consistency, resilience and building trust.
“Great agents have the ability to bounce back from a bad conversation.
“Our industry is pretty level but the good agents can build trust very quickly.”
Kollosche Managing Director Michael Kollosche told the conference attendees that the key to being successful in real estate was to play to your strengths.
“I have key people in key roles doing their own flame work,” Mr Kollosche said.
“We have the right people doing the right things to bring our properties to market.
“You have to build for scale too.
“It’s like a streamlined conveyor belt and then everyone gets the same level of service.”
Mr Kollosche said you need use structure and systems to create capacity.
“If you have a team, build it out so you can do more volume, and the client experience is the same for everyone, but I understand capacity is a challenge for many agents,” he said.
“So always focus on the process and gather the bidders.
“But whether or not it’s a $1 million house or a $24 million house, the process is the same.”
Place Estate Agents Brisbane Managing Director Paul Curtain, said each and every salesperson would like to make 2024 their best year ever.
“You need to make this year better than 2023 and creativity and energy alignment will underpin that goal,” Mr Curtain said.
“You need a purpose.
“Ours is to help people find their happy place.
“Create a strategy to underpin your mission and the tactics you need to execute that.”