Highlights From Greenhouse Grower’s January 2024 Issue


There was a lot of information to cover in Greenhouse Grower’s January 2024 issue, which was all about the bright future of floriculture. Check out the slideshow above for a closer look at the top stories (links to each story are included in the photo gallery and below). You can also find a digital version of the issue here.

How Large Growers Such as Metrolina Approach Technology Adoption

Metrolina is considered to be an early adopter of new technology, but the operation’s approach is well thought out.

Allan Armitage’s Crystal Ball Shows a Bright Future for Floriculture in 2024

In his latest column, Dr. A says we are the future of floriculture and how we look at what we do will determine our failure or success.

Which Flowers Will Be Rocking the Red Carpet at the Grammys?

Six Technology Trends That Will Drive Future Grower Success

The next wave of innovation in greenhouse technology has already started. Here’s how it might impact your business moving forward.

Meet Greenhouse Grower’s New Editorial Advisory Board

This group of growers and industry partners from across the country will bring their expertise to help shape the direction of Greenhouse Grower across all our content platforms.

Why Melinda Knuth Is One of the Rising Stars in Horticulture Research

Learn how North Carolina State’s Melinda Knuth is focused on connecting and collaborating with growers.

Plant Breeding Breakthroughs on the Horizon for 2024

With new breeding technology available and a positive feedback loop with growers and consumers, innovative products are just around the corner.

How the HRI Leadership Academy Is Developing the Next Generation of Floriculture

The new HRI Leadership Academy uses a hybrid learning model to prepare the leaders of tomorrow in horticulture.

The Future of Floriculture: Mature, But Primed for Growth

There’s been such an immense wave of new consumers gained during the pandemic, and their demographics and needs are so diverse that there are endless options of plants that appeal to them.

Dr. Charlie Hall’s Economic Outlook for the Greenhouse Sector in 2024

As consumers continue to spend on plants, growers should remind them why plants are necessities, not luxuries. Read more here.

When Tech Companies and Universities Team Up, Growers Succeed

Cross-disciplinary technology partnerships provide universities with funding for research, suppliers with a track record of success, and growers with reliable data.

How Technology Helps Greenhouse Growers Streamline Production, Increase Efficiency

Whatever the scale of adding new technology, one common theme among growers is improving efficiency and consistency, but doing so in a smart way.

Why the Future of Floriculture Field Trials Looks Bright

While observing new varieties, trial managers have noticed important upgrades, including disease resistance and drought tolerance. Learn more here.

Four Names to Watch in Horticulture Research

Learn more about these rising stars in research, including their main areas of focus and why they’re excited about the future of floriculture.

How Will Technology Help Growers Succeed in 2024? Here’s What ChatGPT Says

When John Beauford of Advanced Grower Solutions decided to ask ChatGPT about technology trends in horticulture, the response was rather insightful.

How American Floral Endowment Is Cultivating the Future of Floriculture

Here’s how the American Floral Endowment plays a key role in floriculture advancements.

Pros and Cons of Four Types of Plant Breeding

Li Jiang of Syngenta Flowers says that breeding is both an art and a science. Learn more.



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