Greenhouse Grower to Grower Podcast: Costa Farms’ Mari Carrasquillo on the Emerging Role of E-Commerce in Floriculture


Greenhouse Grower has entered the world of podcasts with the launch of our new “Greenhouse Grower to Grower” series. In the podcast, which will be delivered every other week, we talk to growers from across the controlled-environment industry about market trends, innovation, their biggest challenges and opportunities, and more.

Mari Carrasquillo, Vice President of Marketing and E-Commerce at Costa Farms, has more than 25 years of experience in creating brand strategies for companies such as Whirlpool, KitchenAid, and Food Saver. She joined the Costa Farms team in 2021 and currently focuses on developing and managing digital and e-commerce programs. Mari will be joining a panel at Cultivate’24 to talk about strategies for increasing revenue in 2025 and beyond. In this episode, I talk with Mari about the continued growth of e-commerce in horticulture over the past few years, best practices and strategies, and how the consumer shopping experience overall is evolving.

You can listen to the episode here, or you can find it wherever you listen to podcasts. We hope you enjoy it!

If you’d like to be a guest on a future episode, or you have someone on your growing team who would be an interesting guest, email me at [email protected].

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