Fine Americas, Inc., a developer of plant growth regulator products for the ornamentals market, has announced upcoming management changes that reflect the continued growth and development of the company across both North and South America, and their commitment to the future.
In preparation for his upcoming retirement, Fine Americas’ longtime president, Greg Johnson, is transitioning from president to chairman effective September 1, 2023. At the same time, Damian Eldred, currently Director of Business Operations for Fine Americas, will assume the role as president from Johnson. This transition period will culminate with Johnson’s retirement a year from now, on Aug. 31, 2024.
“I am immensely proud of the growth that the team at Fine Americas has achieved in my nearly 20 years with the company,” Johnson says. “The quality of our products and the integrity of our company have allowed us to get to where we are today, and I am excited to hand the reins over to Damian Eldred, who I know will lead Fine Americas to continuous growth and expansion of products for our valued customer base.”
Johnson was hired in 2004 to develop and lead Fine Americas, the newly established American subsidiary of Fine Holdings, UK. He was promoted to president at the beginning of 2010.
Eldred joined Fine Americas in June of 2018 as director of sales and marketing and has since then advanced to director of business operations. Prior to joining Fine Americas, Eldred worked for Wilbur-Ellis Company for more than 20 years in the Pacific Northwest and Midwest, with his last role being a strategic lead for crop protection products. He holds a degree in social sciences from Washington State University.
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“In the time since I joined Fine Americas five years ago, I’ve witnessed first-hand not only what a great company it is, but more importantly the great team that stands behind the company and its products,” Eldred says. “I am humbled and honored to have an opportunity to lead this company and its team into further robust growth, bringing exciting new products to the market, and continuing to expand our presence, knowledge and support to growers throughout North and South America in the years to come.”