Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more.


Kul Singh’s method for elevating the agent experience with REA Group hinges on a simple but effective principle of doing and being “better”.

As today’s guest on the Elevate podcast, hosted by Samantha McLean, the Chief Customer Officer reveals the three pillars REA Group will focus on this year – better customer experiences, better employee experiences and better business growth.

He takes a deep dive into the transformative strategies that set the stage for customer satisfaction and agent success, including a new focus on streamlining onboarding, and how this intersects with what buyers and sellers want in today’s market – price transparency and data security.

Kul also analyses 2023’s market shifts, the positive outlook for this year and how agents can harness these changes to not only meet, but exceed, their own clients’ expectations.

Sam and Kul also dissect the ethos behind Ready24, and how this initiative and the prestigious AREA Awards go beyond accolades to foster a culture of excellence and philanthropy among real estate professionals, and how each can help agents better build their brand and engage more with real estate consumers.

“If we come down to the fundamentals on what consumers are looking for, they want prices on listings and 70 per cent of them say they skip past listings without them. That’s not good for us. That’s not good for our customers.” – Kul Singh

Sam and Kul also discuss:

  • 2:00 – Seizing opportunities: A strategic analysis of the 2023 market dynamics, projections for 2024, and why the current climate is optimally aligned for transactions.
  • 4:47 – On a mission: REA Group’s ambition to redefine global property experiences, including the digital evolution and significant growth in India.
  • 6:56 – Elevating customer experience: How REA Group plans to boost your flexibility and efficiency, enhance inspection metrics and streamline the onboarding journey.
  • 8:45 – The market pulse: Why buyers want prices on every listing, the critical role of data privacy and the drive towards a more uniform real estate industry across Australia.
  • 13:28 – Inside Ready24: The ethos behind Ready24, its genesis, and its commitment to social responsibility, plus how your participation directly contributes to aiding the homeless.
  • 16:25 – Leadership and legacy: The Ready24 speakers, including Andre Agassi on winning on and off the court and Rachel Robertson on the art of leading high-performance teams.
  • 19:05 – Celebrating excellence: Kul spotlight’s the AREAs, the unique marketing tools winners receive and how these honours link consumers with real estate professionals.
  • 20:50 – Embracing the next frontier: The potential of the Apple Vision Pro and spatial computing in real estate, including how the technology can create better property engagement.
  • 23:25 – Kul’s 2024 blueprint: Kul’s personal ambitions and professional strategies for the upcoming year, focusing on enriching family life, employee and customer satisfaction, and embracing a holistic approach to health and fitness.



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