Audemars Piguet Launched a New Color of Gold for Its Latest Collection


The announcement of a new Audemars Piguet is always an event, whether you’re Jay-Z or just your average watch daydreamer. Which is why there was considerable suspense at the AP Social Club in Milan this week, where new CEO Ilaria Resta took to the stage to introduce this year’s assortment of future grails.

The common thread throughout AP’s 2024 output is, Resta told the room, “shapes and materials”–something evident in what is undoubtedly this year’s headline piece, John Mayer’s new QP. But there were plenty of highlights from the rest of the collection, including a model featuring a new type of gold.

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon Openworked 41mm in sand gold

Diode SA – Denis Hayoun

“Sand gold is really clever because it’s gold, but doesn’t scream gold,” Mayer says, which is useful for people put off by too much of the bright stuff. Depending on the angle you look at this model, this innovation gives it either the appearance of steel or a faded, pinky gold, making it AP’s most subtle bit of bling to date.

The fact that the open-worked bridges in the movement are colour-matched means the whole piece dazzles in and out of goldness. In a stroke of luck, sand is on trend at the moment, thanks primarily thanks to Dune 2. Maybe Josh Brolin would make a good next ambassador.

Audemars Piguet Royal Oak Selfwinding 34mm in pink gold

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