An All-Too-Familiar Story: Hire Immigrants, Deal With Backlash

Echter’s Nursery and Garden Center in Colorado recently dealt with an issue that has become all too common in the horticulture industry: backlash from anti-immigrant voices in the local community. Like many green companies, Echter’s has responded to labor market pressures by hiring immigrants. The company launched a project to connect scores of new immigrants with potential employers in the green industry of plant growers and retailers.

Last month, Echter even tapped into a growing Facebook network of thousands Denverites who have helped newly arriving immigrants. They quickly learned the basics of immigration labor law. and rallied nine other plant-related businesses and connected with some 80 new immigrants who have work permits. An online spreadsheet helps the employers connect with job candidates.

However, a recent article on (Colorado Public Radio) outlines how the company, a community favorite in Arvada, CO, has faced criticism in the form of hundreds of posts on social media and about a dozen messages and reviews sent to the company, many of them accusing Echter’s of taking jobs away from American citizens, or of hiring illegal immigrants.

It’s a situation that has played out in other areas of the country as well. You can read the entire article from Colorado Public Radio here.

American Floral Endowment Reaches Major Milestone

Source link

About The Author

Scroll to Top