82 Best Amazon Black Friday Deals of 2023 (And Counting)

What does Amazon have in store for you this weekend? In the tech department, we’ve seen the biggest cuts go to last year’s models, as per usual, and that’s not always a bad thing—most of the time, you’re getting 95% of the specs that matter for much less than the price of the newer model. But now that Amazon’s Black Friday sale has had time to warm up, we’re seeing actual discounts on brand new models, too, like the Apple Watch Series 9, the updated M3 MacBook Pros, and Sony’s XM5 headphones. Which is to say, if you’ve got a wishlist from a year of tech drops, now’s the time to get moving.

Beyond tech, we’ve found price drops on appliances like Dyson vacuums, fitness machines from Hydrow and Peloton, menswear basics from Levi’s, and even some stylish home decor hidden deep in Amazon’s virtual shelves. No matter who you’re shopping for or what you need, you’ll likely see some sort of a deal on coveted goods at Amazon.

We’ll be adding in new deals and culling old ones as the weekend continues (and don’t even mention Cyber Monday yet), so stop back and say hi every so often.

Looking for more Black Friday sales? Subscribe to the GQ Recommends newsletter to get all our shopping guides, along with our weekly sale picks.

Best Amazon Black Friday Deals: Tech



Buying a TV at any other time of year would be a damn foolish mistake. This mid-range OLED from Sony comes with special features for PlayStation gamers, but anyone will appreciate the deep blacks that come with a true OLED display.


The Frame 50″ QLED Smart TV

Samsung doesn’t make the only art TV, but it does make the only one worth buying. This smart TV will display artwork when not in use, removing the home decor dead zone created by most flatscreens.


27-Inch Odyssey Gaming Monitor

Samsung’s curved gaming monitors are works of art, but unless you’re a pro-gamer, they’re also overkill. This gaming monitor can also be used for work, and at the end of the day, it has a 165hz refresh rate for smooth gaming.


QuietComfort Ultra Wireless Earbuds

The newest earbuds from Bose introduce improved noise cancelation and spatial audio. These GQ-tested earbuds are also supremely comfortable, and they just got their first price drop for Amazon’s Black Friday sale.


Get an AirTag for all of your favorite accessories. You can even put one on your dog.


Video Doorbell Pro 2 with Floodlight Cam

Not all Amazon “bundles” actually save you meaningful money, but this one does. And if it deters just one thief from walking off with a holiday present, you’ll save even more.


3.1ch Soundbar and Subwoofer

The only downside to your teched-out new TV? The garbage integrated speakers. Fix that with 2-piece set that acts like four speakers. (And no, you don’t need a Samsung TV for these to sing.)


2023 MacBook Pro with M3 Pro Chip

The M1 MacBook Air blew tech reviewers away when it first came out, but if you need the best possible MacBook for creative work, then you’ll be happy to know that Apple’s latest powerhouse powerbook is getting its first discount.


Amazon must hate Google, which is eating Amazon’s lunch with the Google Nest smart home products. Of course, since you’re buying this on Amazon, it probably doesn’t sting too badly.


Nest WiFi Pro Mesh Routers

The work from home era has been extended indefinitely, for better or worse. Eliminate slow speeds and dead zones with the new mesh WiFi system from Google. You’ll still have to wait for Zoom to update before joining that meeting, of course.


Quest 2 All-in-One Virtual Reality Headset

Meta may have dropped the Quest 2’s successor recently, but every VR game and app on the Quest platform still works for the 2. That makes it maybe the smarter move for dipping your toes in virtual waters.

Electronic Arts

Madden NFL 24, Digital Code (Xbox)

As the coach of your favorite 3-5 team would say: there’s plenty of season left. (You can get Madden’24 on disc for Playstation 5 for only $30 on Amazon, too—just click here.)


WH-1000XM5 Wireless Headphones

For those who prefer over-ear wireless headphones to earbuds (hey, we get it—we don’t like ear wax either), Sony’s updated XM5 headphones are the ones to get in 2023.


Beats’ first Studio Buds somehow fit active noise canceling and amazing sound into an extremely tiny, comfortable set of ear buds.


Stream Onyx Wireless Turntable

What is your Sonos home audio setup missing? A slick little turntable. This WiFi-enabled record player integrates seamlessly with Sonos products.


G3 Series 65-Inch Class OLED evo 4K Processor Smart Flat Screen TV

For the past three years, LG has made the world’s best TV. And as Amazon sets the stage for Black Friday and Cyber Monday sales, you can save $200 on this awe-inspiring OLED.


50″ Fire TV Omni Series 4K

Amazon’s first TV line, the Omni series, surprised and impressed reviewers. And if you don’t need a distractingly large flatscreen, this humble 50-incher still looks great.


Apple Watch Series 9 GPS + Cellular 41mm

The Midnight Blue version of the Series 9 with the integrated cellular data chip is $70 less than usual right now.


Nintendo Switch OLED Super Smash Bros. Bundle

Nintendo doesn’t discount it’s consoles (sad!) really, but you can get this sweet little bundle instead, which comes with a download of the classic button-mashing game plus three free months to Nintendo Online.


Roomba Combo j5+ Self-Emptying Robot Vacuum & Mop

The new self-emptying hybrid from iRobot does everything except play music.


Flip 6 Portable Bluetooth Party Speaker

In our experience, JBL’s party speaker more than holds its own against Sony and Bose.


Nano Power Bank with Built-in Foldable USB-C Connector

The USB-C connector on this portable charger folds up and down, and it will pair perfectly with your new iPhone 15.


iPad (10th Generation), Pink

Hi, Barbie!

Bang & Olufsen

Beosound Emerge Bookshelf Wi-Fi Speaker

Bang and Olufsen has mastered the art of making audiophile-worthy products look like something out of MoMA. Take this slender bookshelf speaker, which will look great lined up next to your favorite books.


If you’ve ever accidentally bought a Kindle without selecting “No lockscreen ads,” then you know it’s the worst $30 you’ve ever saved. Inevitably, the lockscreen will display ads for tacky romance novels, so pay a little bit more for this version, which is thankfully advertisement-free.

Best Amazon Black Friday Deals: Kitchen + Home

Our Place

Aesthetically pleasing bakeware won’t make your food taste better, but it will absolutely make it look better.


All-Clad D5 Stainless Steel Cookware, 10 Pieces

Leave the All-Clad factory sale to the amateurs. Indulge in this massive set of All-Clad’s finest and you may never need to buy another piece of cookware ever again.


La Specialista Arte Espresso Machine and Grinder

Brew espresso for your morning cuppa. And when the time is right, make another for the hyper-caffeinated espresso martini you need to get the holiday party started right.


Artisan Series 5-Quart Stand Mixer

If we’re recommending a KitchenAid stand mixer, then you know we’re pointing you to the mint-colored version from the brand’s Artisan line because your appliances deserve to look their best, too.


All-Season Down Comforter

Brooklinen’s 20%-off Black Friday sale is also available on Amazon. Just be sure to “clip” that coupon, which just so happens to be very easy to miss, for some reason.


Engage Mid-Century Modern Upholstered Chair

Modway makes long-lasting mid-century modern furniture, like this upholstered accent chair. Matching loveseats, ottomans, and sofas are also available, in case you need a full midcentury makeover.

Dyson V8 Cordless Vacuum Cleaner

Consider this the starter Dyson. Even though it’s not as young as it used to be, it still makes other vacuums sick with envy.


Gen5detect Cordless Vacuum Cleaner

This is Dyson’s newest, most powerful vacuum. To be honest, it’s probably more powerful than it needs to be, but that’s Dyson’s whole deal.


Roomba Combo i5 Robot Vacuum & Mop

The Roomba i Series recently got a major mapping and mopping upgrade in the form of the i5 Combo.


The Aston Martin of toaster ovens brings air fryer and dehydrator powers, plus sensors to keep your food cooking at just the right temp.


Steel Nonstick Fry Pan Set

All-Clad deals aren’t easy to come by, but that’s why you read GQ, right?

Our Place

The famous Always Pan only recently became available on Amazon, and the mega-retailer is already undercutting Our Place’s usual price.

Home Habitat

These matching ceramic vases can store your winter bouquets and bring some life to your home when the seasonal affective disorder kicks in.


You’ve never made a cup of coffee like this before. Half French press, half-pour over, this unique coffee maker was designed for travel but works just as well at home.


Casper’s starter mattress is a little too thin and soft to be our first choice for your primary bedroom, but for a guest bedrooms, kid’s bedroom, or that “investment property” you picked up mid-pandemic, it’s perfect.

Wenshuo Home

Crinkle Paper Bag Ceramic Vase

Put some peonys or a wildflower arrangement in this, and prepare for everyone to ask “where did you get that??”


20V MAX Cordless Drill and Impact Driver

This drill is inflation proof. Somehow, it just keeps getting cheaper, and it’s now at a record-low price. If you’re a DIY-capable gal or guy (and you are, right?), you’ll need a tool like this at some point.


With all of the holiday craziness, did you forget to water your plants?


Moccamaster Select 10-Cup Coffee Maker

We praised this industrial beauty in our guide to the best coffee makers on Amazon for a reason: it makes maybe the best cup of drip coffee you’ll ever have, and it’ll last forever. Now the perfect antidote to overcomplicated coffee brewers is on sale, too.


This small but mighty Airmega purifier is another good bet for your home, especially if you’re working with limited square footage in your office or bedroom.


Blueair makes one of the few air purifiers that isn’t hideous, and the only one that’s won a GQ Sleep Award. This model is designed for cleaning up large spaces, and will get those nasty PM levels down.

Best Black Friday Grooming Deals at Amazon


This is the lowest price we’ve seen for a body groomer that’s perfect for manscaping—and womanscaping, and personscaping.


3D Whitestrips Professional Effects Kit

If you drink coffee on the daily, then you should consider an annual teeth whitening. And Black Friday is the perfect time to start that tradition. These white strips use hydrogen peroxide instead of messy purple goop, and it’s amazing that a product that works this well can be priced so low.


Basic 2.0 Bidet Toilet Seat

If you’ve resisted buying a bidet for this long, then it’s time to give in to peer pressure and clean that tuchus properly.


Women have known for years that Dyson’s coveted hair care tool is worth every penny because it can make anyone’s hair look better in half the time. We’ve seen this $100-off deal pop in and out over the last week, so don’t wait if it’s on your list.


Cordless Advanced Water Flosser

Are you flossing every night? Sorry, we shouldn’t pry.


With a deal on our pick for the best electric shaver, you can make your cheeks as smooth as a baby’s bottom. (Just don’t ever say that to anyone out loud.)

Best Amazon Black Friday Deals: Clothes + Watches


Personally, we think these chunky hiking shoes are better off in the city, where they can be properly admired.


A little bit of sherpa for a whole lot of warmth and style.

Aran Crafts

Fisherman Irish Rib Crew Neck Wool Sweater

We have to give credit to the GQ style team for finding this piece of knitwear. Unlike your average fisherman’s sweater, this piece was crafted in Ireland from 100% wool.


Promaster Dive Eco-Drive Watch

Citizen’s forever watches should never run out of power, and they make great gifts for dads. That doesn’t mean they’d look bad on your own wrist, however.


Though maybe you’d like to see something a little more rugged?

Calvin Klein

Men’s Cotton Stretch 7-Pack Boxer Brief

The only name we’ve allowed on our waistbands since mom wrote them there in kindergarten.


Authentic Originals Fleece Joggers

Your go-to fall bottoms for at-home lounging.


Original Wayfarer Polarized Square Sunglasses

Ray-Ban’s classic Wayfarer silhouette is a whole lot cheaper today (to the tune of 30% off) when you buy one of its two largest size variations.


PO2803S Rectangular Sunglasses

Square shades that let the world know you’re anything but.


Men’s Moab 3 Prime Mid Waterproof Hiking Boot

There’s absolutely nothing “mid” about getting 40% off a pair of hiking boots so good, they were named to the inaugural GQ Recommends All-Stars list of our favorite products in existence.


A do-it-all tote so versatile that your other, lesser totes will be jealous.


Men’s 505 Regular Fit Jeans

The Levi’s 505 takes the 501 recipe and adds a little more room in the thighs, then swaps the button fly for a zipper.

Best Amazon Black Friday Deals: Travel + Luggage


Alpha 3 Double Expansion Travel Satchel

Tumi’s travel duffel is the perfect weekender, in that a pair of zippers let it expand in size for when you go hard on the souvenirs.


Pack smarter, not lighter.


Platinum Elite Hardside Expandable Spinner

This expandable spinner has a TSA-friendly lock and external USB-A and C ports (BYO portable battery). Now if only TravelPro could fix PreCheck so it wasn’t as long as the regular lines.


Omni PC Hardside Spinner, 24″

Whether you’re an under-packer or a “let’s bring everything, just in case” packer, this little spinner is perfectly sized for carrying onto your next flight.


Winfield 2 Hardside Spinner

Don’t let Amazon fool you; this bag hasn’t been priced at $200 in a long time, but that doesn’t mean it’s not heavily discounted at the moment. A carry-on friendly spinner for under $100 is hard to find—even on Black Friday.


Don’t be the guy that shows up to a wedding in a wrinkled suit.

Kenneth Cole REACTION

Roamer Softside Expandable Checked Suitcase

You’ll have to look beyond Amazon to find this year’s best Black Friday luggage deals, but if all you need is a simple black checked suitcase, then this softside expandable is just waiting for you to pick it up.


Helium Aero Hardside Luggage Set

Yup, it’s got those double-spinner wheels for added maneuverability between gates.

Best Early Amazon Black Friday Deals: Health + Fitness


Pound your sore, achy muscles into recovery mode.


SelectTech 840 Kettlebell

Because adjustable dumbbells are so last year.


A winner in the GQ Fitness Awards 2023, this portable back massager will work out those intractable knots.


Smart Connect Fitness Bike

Amazon has plenty of budget spin bikes from brands you’ve never heard of, but Echelon’s affordable connected bikes are the only budget spin bike brand we’d actually recommend to GQ readers.


Go ahead, get Michael B. Jordan jacked with the help of Bowflex’s foldable multi-angle bench.


Forerunner 245 GPS Running Smartwatch

If you prefer to get your miles in the old-fashioned way, this Garmin smartwatch can help you track your steps, your route, and your heartrate.


Under Desk Walking Pad Treadmill

One of the most popular walking pad treadmills got a major upgrade this year, with faster speeds and a new design.

CAP Barbell

55-Pound Adjustable Dumbbells

This isn’t the hugest discount for dumbbells from fitness stalwart CAP Barbell, but if you were already looking for some adjustable, cheaper-than-Bowflex weights, you’re still looking at a sizable deal.


Endurance Race Waterproof

Are you really going to spend $300 on earbuds and then risk wearing them at the gym? Please don’t do that. These earbuds are ready, willing, and able to take on as much sweat as necessary.

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