69 Best Amazon Black Friday Deals of 2023 (And Counting)



On tech, we’ve seen the biggest cuts go to last year’s models, as per usual, and that’s not always a bad thing—most of the time, you’re getting 95% of the specs that matter for much less than the price of the newer model. But now that we’re into Black Friday proper, we’re seeing actual discounts on brand new models, too, like Apple Watch Series 9, the updated M3 MacBook Pros, and Sony’s XM5 headphones. Which is to say, if you’ve got a wishlist from a year of tech drops, now’s the time to move.

Beyond tech, we’ve found price drops on robot vacuums, sleep products like sheets and comforters, luggage, TVs, workout clothes, fitness gear, and menswear basics, as well as kitchen appliances for brewing coffee and blending smoothies. From Hyperice massagers to fancy espresso machines and your favorite pair of Levi’s, you’ll likely see some sort of a deal on coveted goods at Amazon—today, or sometime between now and Cyber Monday.

We’ll be adding in new deals (and culling old ones) as the Black Friday days of reckoning continue, so stop back and say hi every so often.

Looking for more Black Friday sales? Subscribe to the GQ Recommends newsletter to get all our shopping guides, along with our weekly sale picks.


Best Amazon Black Friday Deals: Tech

Sony

OLED 65″ BRAVIA XR A75L Series 4K OLED TV

Buying a TV at any other time of year would be a damn foolish mistake. This mid-range OLED from Sony comes with special features for PlayStation gamers, but anyone will appreciate the deep blacks that come with a true OLED display.

Samsung

The Frame 50″ QLED Smart TV

Samsung doesn’t make the only art TV, but it does make the only one worth buying. This smart TV will display artwork when not in use, removing the home decor dead zone created by most flatscreens.

Samsung

27-Inch Odyssey Gaming Monitor

Samsung’s curved gaming monitors are works of art, but unless you’re a pro-gamer, they’re also overkill. This gaming monitor can also be used for work, and at the end of the day, it has a 165hz refresh rate for smooth gaming.

Bose

QuietComfort Ultra Wireless Earbuds

The newest earbuds from Bose introduce improved noise cancelation and spatial audio. These GQ-tested earbuds are also supremely comfortable, and they just got their first price drop for Amazon’s Black Friday sale.

Apple

Get an AirTag for all of your favorite accessories. You can even put one on your dog.

Ring

Video Doorbell Pro 2 with Floodlight Cam

Not all Amazon “bundles” actually save you meaningful money, but this one does. And if it deters just one thief from walking off with a holiday present, you’ll save even more.

Samsung

3.1ch Soundbar and Subwoofer

The only downside to your teched-out new TV? The garbage integrated speakers. Fix that with 2-piece set that acts like four speakers. (And no, you don’t need a Samsung TV for these to sing.)

Apple

2023 MacBook Pro with M3 Pro Chip

The M1 MacBook Air blew tech reviewers away when it first came out, but if you need the best possible MacBook for creative work, then you’ll be happy to know that Apple’s latest powerhouse powerbook is getting its first discount.

Google

Amazon must hate Google, which is eating Amazon’s lunch with the Google Nest smart home products. Of course, since you’re buying this on Amazon, it probably doesn’t sting too badly.

Google

Nest WiFi Pro Mesh Routers

The work from home era has been extended indefinitely, for better or worse. Eliminate slow speeds and dead zones with the new mesh WiFi system from Google. You’ll still have to wait for Zoom to update before joining that meeting, of course.

Meta

Quest 2 All-in-One Virtual Reality Headset

Meta may have dropped the Quest 2’s successor recently, but every VR game and app on the Quest platform still works for the 2. That makes it maybe the smarter move for dipping your toes in virtual waters.

Electronic Arts

Madden NFL 24, Digital Code (Xbox)

As the coach of your favorite 3-5 team would say: there’s plenty of season left. (You can get Madden’24 on disc for Playstation 5 for only $30 on Amazon, too—just click here.)

Sony

INZONE H3 Wired Gaming Headset

Use this wired PlayStation headset to outmaneuver your opponents (thanks to spatial sound), then trash talk them relentlessly. Just remember to keep it PG-13, even though your 12-year-old opponents definitely won’t.

Beats

Beats’ first Studio Buds somehow fit active noise canceling and amazing sound into an extremely tiny, comfortable set of ear buds.

Samsung

It’s early yet, but Samsung has delivered the biggest TV deals of the Black Friday season—and this is a helluva discount on a 55-incher with the brand’s ultra-dense Quantum LED lighting and a 4K 120hz refresh mode for gaming.

LG

G3 Series 65-Inch Class OLED evo 4K Processor Smart Flat Screen TV

For the past three years, LG has made the world’s best TV. And as Amazon sets the stage for Black Friday and Cyber Monday sales, you can save $200 on this awe-inspiring OLED.

Beats

Studio Pro Noise-Cancelling Headphones

Beats may not be able to beat Sony or Bose in noise cancelation, but 40 hours of battery life deserves a nod.

Apple

Apple Watch Series 9 GPS + Cellular 41mm

And you can get the smaller size of the Midnight Blue Series 9 with the integrated cellular data chip for $70 less than usual.

Samsung Galaxy S23 Ultra Unlocked

If you’re ride-or-die for iPhones, then read on. For everyone else, this is currently the flagship phone to beat, and it’s $25% off. Pro tip: Don’t be suckered by those “free phone with trade-in” pitches from carriers—in the long run, you’ll spend less buying a phone this way. If you don’t trust us, trust the NY Times.

Victrola

Stream Onyx Wireless Turntable

What is your Sonos home audio setup missing? A slick little turntable. This WiFi-enabled record player integrates seamlessly with Sonos products.

Sony

WH-1000XM5 Wireless Headphones

For those who prefer over-ear wireless headphones to earbuds (hey, we get it—we don’t like ear wax either), Sony’s updated XM5 headphones are the ones to get in 2023.

iRobot

Roomba Combo j5+ Self-Emptying Robot Vacuum & Mop

The new self-emptying hybrid from iRobot does everything except play music.

Bang & Olufsen

Beosound Emerge Bookshelf Wi-Fi Speaker

Bang and Olufsen has mastered the art of making audiophile-worthy products look like something out of MoMA. Take this slender bookshelf speaker, which will look great lined up next to your favorite books.

Kindle

If you’ve ever accidentally bought a Kindle without selecting “No lockscreen ads,” then you know it’s the worst $30 you’ve ever saved. Inevitably, the lockscreen will display ads for tacky romance novels, so pay a little bit more for this version, which is thankfully advertisement-free.


Best Amazon Black Friday Deals: Kitchen + Home

Our Place

Aesthetically pleasing bakeware won’t make your food taste better, but it will absolutely make it look better.

All-Clad

All-Clad D5 Stainless Steel Cookware, 10 Pieces

Leave the All-Clad factory sale to the amateurs. Indulge in this massive set of All-Clad’s finest and you may never need to buy another piece of cookware ever again.

De’Longhi

La Specialista Arte Espresso Machine and Grinder

Brew espresso for your morning cuppa. And when the time is right, make another for the hyper-caffeinated espresso martini you need to get the holiday party started right.

KitchenAid

Artisan Series 5-Quart Stand Mixer

If we’re recommending a KitchenAid stand mixer, then you know we’re pointing you to the mint-colored version from the brand’s Artisan line because your appliances deserve to look their best, too.

Brooklinen

All-Season Down Comforter

Brooklinen’s 20%-off Black Friday sale is also available on Amazon. Just be sure to “clip” that coupon, which just so happens to be very easy to miss, for some reason.

Modway

Engage Mid-Century Modern Upholstered Chair

Modway makes long-lasting mid-century modern furniture, like this upholstered accent chair. Matching loveseats, ottomans, and sofas are also available, in case you need a full midcentury makeover.

iRobot

Roomba Combo i5 Robot Vacuum & Mop

The Roomba i Series recently got a major mapping and mopping upgrade in the form of the i5 Combo.

Breville

The Aston Martin of toaster ovens brings air fryer and dehydrator powers, plus sensors to keep your food cooking at just the right temp.

All-Clad

Steel Nonstick Fry Pan Set

All-Clad deals aren’t easy to come by, but that’s why you read GQ, right?

Our Place

The famous Always Pan only recently became available on Amazon, and the mega-retailer is already undercutting Our Place’s usual price.

Casper

Casper’s starter mattress is a little too thin and soft to be our first choice for your primary bedroom, but for a guest bedrooms, kid’s bedroom, or that “investment property” you picked up mid-pandemic, it’s perfect.

Wenshuo Home

Crinkle Paper Bag Ceramic Vase

Put some peonys or a wildflower arrangement in this, and prepare for everyone to ask “where did you get that??”

OXO

Conical Burr Coffee Grinder

Once you use freshly ground coffee, you’ll never go back to the pre-ground stuff.

Dyson

V15 Detect Cordless Vacuum Cleaner

Dyson’s famous laser vacuum isn’t at its lowest price ever (yet), but you might want to get a new vacuum before company arrives for Thanksgiving.

Shark

Shark’s on the hunt for a new piece of the smart home market: air purifiers. We haven’t used this one, but the specs seem solid: HEPA filter, a night mode that runs quieter and dims the screen, and an odor-neutralizing system that also scents the air. Plus, the brand tends to overperform for the price—and this price is more than $100 cheaper than usual.

Technivorm

Moccamaster Select 10-Cup Coffee Maker

We praised this industrial beauty in our guide to the best coffee makers on Amazon for a reason: it makes maybe the best cup of drip coffee you’ll ever have, and it’ll last forever. Now the perfect antidote to overcomplicated coffee brewers is on sale, too.

Best Black Friday Grooming Deals at Amazon

Meridian

This is the lowest price we’ve seen for a body groomer that’s perfect for manscaping—and womanscaping, and personscaping.

Crest

3D Whitestrips Professional Effects Kit

If you drink coffee on the daily, then you should consider an annual teeth whitening. And Black Friday is the perfect time to start that tradition. These white strips use hydrogen peroxide instead of messy purple goop, and it’s amazing that a product that works this well can be priced so low.

Tushy

Basic 2.0 Bidet Toilet Seat

If you’ve resisted buying a bidet for this long, then it’s time to give in to peer pressure and clean that tuchus properly.

Dyson

Women have known for years that Dyson’s coveted hair care tool is worth every penny because it can make anyone’s hair look better in half the time. We’ve seen this $100-off deal pop in and out over the last week, so don’t wait if it’s on your list.

Waterpik

Your gums will be so clean, your dentist will take flossing advice from you.

Braun

With a deal on our pick for the best electric shaver, you can make your cheeks as smooth as a baby’s bottom. (Just don’t ever say that to anyone out loud.)


Best Amazon Black Friday Deals: Clothes + Watches

Adidas

Personally, we think these chunky hiking shoes are better off in the city, where they can be properly admired.

Levi’s

A little bit of sherpa for a whole lot of warmth and style.

Seiko

Call it an homage to the Cartier Tank’s famous rectangular shape, but at price that makes us bow in respect to Seiko.

Seiko

Though maybe you’d like to see something a little more rugged?

Calvin Klein

Men’s Cotton Stretch 7-Pack Boxer Brief

The only name we’ve allowed on our waistbands since mom wrote them there in kindergarten.

Champion

Authentic Originals Fleece Joggers

Your go-to fall bottoms for at-home lounging.

Ray-Ban

Original Wayfarer Polarized Square Sunglasses

Ray-Ban’s classic Wayfarer silhouette is a whole lot cheaper today (to the tune of 30% off) when you buy one of its two largest size variations.

Citizen

Promaster Dive Eco-Drive Watch

Citizen’s forever watches should never run out of power, and they make great gifts for dads. That doesn’t mean they’d look bad on your own wrist, however.

Merrell

Men’s Moab 3 Prime Mid Waterproof Hiking Boot

There’s absolutely nothing “mid” about getting 40% off a pair of hiking boots so good, they were named to the inaugural GQ Recommends All-Stars list of our favorite products in existence.

Adidas

A do-it-all tote so versatile that your other, lesser totes will be jealous.

Persol

PO2803S Rectangular Sunglasses

Square shades that let the world know you’re anything but.

Levi’s

Men’s 505 Regular Fit Jeans

The Levi’s 505 takes the 501 recipe and adds a little more room in the thighs, then swaps the button fly for a zipper.


Best Amazon Black Friday Deals: Travel + Luggage

Tumi

Alpha 3 Double Expansion Travel Satchel

Tumi’s travel duffel is the perfect weekender, in that a pair of zippers let it expand in size for when you go hard on the souvenirs.

Veken

Pack smarter, not lighter.

Travelpro

Platinum Elite Hardside Expandable Spinner

This expandable spinner has a TSA-friendly lock and external USB-A and C ports (BYO portable battery). Now if only TravelPro could fix PreCheck so it wasn’t as long as the regular lines.

Samsonite

Omni PC Hardside Spinner, 24″

Whether you’re an under-packer or a “let’s bring everything, just in case” packer, this little spinner is perfectly sized for carrying onto your next flight.

DELSEY Paris

Helium Aero Hardside Luggage Set

Yup, it’s got those double-spinner wheels for added maneuverability between gates.

Best Early Amazon Black Friday Deals: Health + Fitness

Therabody

Pound your sore, achy muscles into recovery mode.

Bowflex

SelectTech 840 Kettlebell

Because adjustable dumbbells are so last year.

Hyperice

A winner in the GQ Fitness Awards 2023, this portable back massager will work out those intractable knots.

Echelon

Smart Connect Fitness Bike

Amazon has plenty of budget spin bikes from brands you’ve never heard of, but Echelon’s affordable connected bikes are the only budget spin bike brand we’d actually recommend to GQ readers.

Bowflex

Go ahead, get Michael B. Jordan jacked with the help of Bowflex’s foldable multi-angle bench.

Garmin

Forerunner 245 GPS Running Smartwatch

If you prefer to get your miles in the old-fashioned way, this Garmin smartwatch can help you track your steps, your route, and your heartrate.


More Black Friday Sales + Guides from GQ



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