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4 Strategies to Cultivate an Authentic Corporate Purpose


In today’s corporate sphere, a growing disparity exists between companies’ declared values and their actions, leading to stakeholder skepticism. This divide prompts discussions about the feasibility of genuine societal contributions within capitalist frameworks. Companies can tread three paths: transactional (profit-focused), toxic (misaligned actions under a guise of societal benefit), or transcendent (true alignment of values and operations). This article introduces four pivotal strategies to help businesses achieve a transcendent purpose, ensuring a cohesive blend of profitability and genuine societal impact.



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